Meet Our Team

Niche Pens Ltd is run day-to-day by five of us in a modern office in the heart of Newport, Wales right on the banks of the River Usk.

You can read all about us in the descriptions below, so that all of our customers can get to know the team! We talk about our job roles, favourite pens and what we do in our spare time. We hope you enjoy seeing the team!

Ross Adams

Ross Adams

Niche Pens Ltd is the brainchild of the company's Managing Director Ross, whose passion for all things stationery has been turned into a blossoming business of all things pens. 

Ross' cherished pen is the Pelikan M800 Tortoiseshell Fountain Pen that he has carried for the last three years; always using it in his day-to-day life in and outside of the business. 

In his spare time, Ross enjoys skiing in the French Alps with his friends and family and makes the trip several times each season. He is also a car fanatic and is always on the hunt for the newest and most exciting models!

Sophia Uguz


If you were to contact Niche Pens, you would most likely hear from Sophia. She works on the administrative side of things, answering all of your phone calls and emails. She also helps to run the business by sifting through and filing important paperwork and updating the back-office systems. 

Sophia's go-to pen when working on the business is the Noodler's Nib Creaper Fountain Pen in Pink Panther, filled with her favourite Diamine 150th Anniversary Ink in the shade Safari. 

In her spare time, Sophia hangs out with her beloved Italian Greyhound pup called Seymour and invests in her favourite cosmetics products to create new and on-trend make-up looks for her followers online.

Jenet Scarpato


Also a member of the administrative team, Jenet ensures that our website is up to date and is charged with monitoring and managing our inventory. She is also the one who helps to package and ship all your orders out to you!

Jenet's favourite pen is the Clear TWSBI Eco Fountain Pen filled with her favourite ink, Robert Oster in Tranquillity. 

During her free time, Jenet loves to do yoga to wind down and keep healthy and enjoys shopping for in-fashion clothes and shoes. When she's not doing those things, she spends time with her Peach Tortoiseshell cat called Theia. 

Rhys Hicks


The other member of our marketing team is Rhys, who writes and creates all of Niche Pens' newsletters for our subscribers. He also writes the product descriptions on our website and, more often than not, completes the lunch runs for all of us in the office! 

As his favourite pen, Rhys uses the Pelikan M200 Blue Marble Fountain Pen to make all of the notes needed for his write-ups, blogs and e-mails. 

During his free time, Rhys is an avid musician and plays the guitar. He has also attended gigs with his band and when he's not on tour, he loves to hang out at home with his two cats, Tigger and Vinny.


Niche Pens Limited has been trading since 2004 selling luxury writing instruments, inks, refills and accessories. We began with the renowned German brand Pelikan, and over the years have built up unrivalled knowledge of Pelikan. More recently, Niche Pens has expanded and now offers writing instruments and accessories from many other manufacturers. We now offer customers a greater level of choice from entry level pens right up to exclusive, luxurious and some of the world's best pen makers including Parker, Waterman and Sheaffer.

Lantern Room

Niche Pens then moved to the Treforest Industial Estate into much bigger offices to deal with the growing sales, staff and stocks. The building was the former Rizla factory that produced cigarette papers up until 2004. The former management offices then became home to Niche Pens Limited and we stayed there for three years.

Due to business consistantly growing, we have now moved back home to Newport. With a sometimes-sunny riverside view and now have more workspace than ever before and can be seen from the M4 westbound carriage before the Brynglas tunnels.

Pure Pens Office

We aim to provide traditional customer service built upon an excellent knowledge of our products, so that you can call or email us in order to ask any questions, whether it be general or technical and we will be able to answer you. We also invite our customers whom may wish to visit our office to come and see the stock that we have available and to have a play with whichever products that interests them.

Very frustratingly, many shops nowadays have lost the informed, personal service of the past. This is a real shame and we hope to be able to revive this old fashioned service that was once the true meaning of customer service. We wish to incorporate this into a modern website that allows you to browse a large range of products, order securely and receive your new pen the next working day

Please do not hesitate to contact us if you have any questions about a product you are interested in. If you require a little further information before you make a purchase we will be more than happy to help. We operate a policy of continual improvement to the website, so if you would like more information to be added to a page (such as pen weight or dimensions) please do let us know.