Pure Pens was established by Niche Pens in 2011. With director Ross Adams initially entering the fountain pen market in 2004 and becoming the first UK retailer specialising in the German brand Pelikan. It was decided a number of years later to expand the Welsh retailer's offering and as a result, Pure Pens now stand as one of the UK's leading online pen shops and have one of the widest selections on offer today.
The Pure Pens Ink range was first launched in February 2018. The idea behind the ink was to provide a high-quality series to customers, which was affordable, and also told a bit about the company in the process. With Pure Pens a proud Welsh company, developing Celtic-themed inks seemed entirely befitting. Many of the inks tend to sit in between other ink producers' main colours, giving fountain pens another unique palette to add to their collection.